Best Practices for Running an Electronic Marketing Program

THE FEDERAL CAN-SPAM ACT – NEW REQUIREMENTS FOR COMMERCIAL E-MAIL

INTRODUCTION

After six years of debate, Congress finally passed “anti-spam” legislation in December 2003.  The Act, entitled the Controlling the Assault of Non-Solicited Pornography and Marketing Act, is better known as the CAN-SPAM Act and became effective January 1, 2004.  The Act sets forth a much needed set of national requirements for commercial e-mail.  Now, companies can conduct e-mail marketing campaigns without fear of running afoul of inconsistent state laws.

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Bricks & Clicks: Kicking the tires of an E-Commerce Company

As of May, 1999, 171 million people are on-line.  (U.S. Commerce Report)  Worldwide e-commerce sales continue to soar and are expected to reach a volume of US $1 trillion by 2003.  (www.wired.com  E-Biz Heavies Going Global; September 14, 1999). The Internet’s ability to reach a vast audience, coupled with the potential for staggering windfalls, has created a frenzy amongst businesses that are anxious to participate in the e-commerce industry. Ventures include small businesses looking to expand on-line, fortune 500 companies spinning off e-commerce divisions and entities investing in, or partnering, with an e-commerce company.  In the rush to get on-line, however, many companies fail to develop comprehensive e-business strategies.  This article highlights some key business, technical and legal issues to consider when kicking the tires of an e-commerce business.

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