THE FEDERAL CAN-SPAM ACT – NEW REQUIREMENTS FOR COMMERCIAL E-MAIL
After six years of debate, Congress finally passed “anti-spam” legislation in December 2003. The Act, entitled the Controlling the Assault of Non-Solicited Pornography and Marketing Act, is better known as the CAN-SPAM Act and became effective January 1, 2004. The Act sets forth a much needed set of national requirements for commercial e-mail. Now, companies can conduct e-mail marketing campaigns without fear of running afoul of inconsistent state laws.
As of May, 1999, 171 million people are on-line. (U.S. Commerce Report) Worldwide e-commerce sales continue to soar and are expected to reach a volume of US $1 trillion by 2003. (www.wired.com E-Biz Heavies Going Global; September 14, 1999). The Internet’s ability to reach a vast audience, coupled with the potential for staggering windfalls, has created a frenzy amongst businesses that are anxious to participate in the e-commerce industry. Ventures include small businesses looking to expand on-line, fortune 500 companies spinning off e-commerce divisions and entities investing in, or partnering, with an e-commerce company. In the rush to get on-line, however, many companies fail to develop comprehensive e-business strategies. This article highlights some key business, technical and legal issues to consider when kicking the tires of an e-commerce business.
It is not often that the words “new” and “exciting” appear in the same sentence with “Ohio Secretary of State.” But over the past few weeks, the Secretary of State has initiated online filing for certain business documents, and more types of documents are scheduled to be added shortly.